ROB PRITTS MINES COMEDIC TRUTHS FOR HBO NOW

Relatable awkwardness translates into endearing characters in this new campaign, cast and directed to elicit humor from empathy.

An original new commercial mines truths about human behavior to comedically convey how HBO Now provides unlimited access to all of HBO’s addictive content with no TV package required. Directed by Rob Pritts, “What Do You Think Now?” is first HBO Now campaign via agency Mekanism.

In each, the fourth wall is broken with explanations as to why someone doesn’t have HBO play out involving cost, access, and commitment. These preconceptions are then stripped away, as the characters discover the realities of what untethered content really means.