Robb Bindler Directs Matthew McConaughey Brand Documentary for Wild Turkey Via J. Walter Thompson
“Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way – even if that way isn’t always the most popular,” said McConaughey. “I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before.”
In the brand documentary, Matthew McConaughey reveals his deep-seated curiosity and unfiltered immersion into the people and process that cultivate the iconic American bourbon Wild Turkey. Filmed in and around the Wild Turkey distillery in magnificent Lawrenceburg, Kentucky, through intimate views and candid conversations with the Russell family, the documentary captures McConaughey’s exploration of the brand as its new Creative Director and the sum of unique elements and bold flavor that are fundamental to Wild Turkey.
The goal, explains director Robb Bindler, was a restrained approach that didn’t tamper with the natural discovery of what Wild Turkey is about – a slow elegance of process, a family tradition, a sense of place – without artifice.
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