Tom Knows Jack

And by that, we mean the savory deliciousness available with a side of quippy commentary in Jack In The Box’s commercials.

This year, Tom enjoyed his third consecutive Super Bowl with the fast-food favorite. To launch the new Triple Bacon Buttery Jack, David&Goliath tapped into the zeitgeist with a hacking perpetrated by the ultimate burger enthusiasts: two teenage boys. The new combination is, of course, leaked to all – and that’s where Tom’s expertise in delivering the goods – or goodness – came in. Cue imagery that makes you want to reach through the screen for a juicy, tantalizing bite.

Table-top director Tom Ryan has enjoyed an ongoing collaboration with David&Goliath, directing scene-stealing food in national spots for the burger chain. In each, Jack and the ultimate companion: mouth watering burgers. When introducing a new menu item, the key is to highlight each element so that the viewers imagination triggers a taste sensation.

Ready for your close-up? In Tom’s world, that means each scene is a feast for the eyes. Which is good, because joking humor aside Jack In The Box is one serious businessman.

Read more on the Super Bowl LI Bacon Hacking.