Creating Lasting Ideas In The Spirit Of JFK


Though his presidency was cut tragically short, JFK’s legacy lives on through people, places and ideas.

So explains the award-winning interactive project called “An Idea Lives On,” from The Martin Agency and Tool, and featuring a film directed by Jeff Bednarz.

“A man may die, nations may rise and fall, but an idea lives on,” said John F. Kennedy. In light of the 50th anniversary of JFK’s assassination, the Kennedy Library wanted to spark a conversation around the principles that JFK prolifically espoused. They set out to showcase the true lifespan of JFK through his ideas by welcoming participants throughout the country to share stories of how they connected to JFK’s legacy today. These stories were incorporated into an interactive experience which included documentary footage, a highly interactive website. Jeff’s film centers on the lasting impact JFK had on the arts. As JFK once famously said, “We must never forget that art is not a form of propaganda, but a form of truth.” This short documentary embraces that notion, and highlights the impact art has on the lives of all citizens, by focusing its lens on select high impact youth art programs. As Adweek notes, the project treats “JFK’s legacy as a vibrant continuum, informing our present age and providing a blueprint for tomorrow.”

We salute you, JFK. Let his legacy continue to grow.