Director Tom Ryan Creates Memorabilia Portraits For RAM’s American Country Music Awards Ad.
In honor of the American Country Music Awards, RAM’s commercial by The Richards Group pays tribute to the four nominees for Entertainer of the Year: Eric Church, Garth Brooks, Jason Aldean, Luke Bryan, and Miranda Lambert.
Working with the agency creatives, Tom arranged collectables and vintage details against backdrops selected to match each artist, from hewn wood to burnished steel. As the camera sweeps across the memorabiliascape – vistas of boots and tickets, picks and photographs – an intimate profile of each artist emerges. These authentic elements sourced from the musicians’ hometowns are a collage pastiche that echo lives lived on the road – and those long roads intently driven by RAM trucks. Read more at LBB.